20|20 Blog How COVID-19 is Driving a Huge Surge in Smartphone Ethnography

For the last six months, COVID-19 has shut down qual researchers' ability to get out into people's homes and capture a powerful, in-person ethnographic perspective on consumer behavior. But innovative insights seekers, brand strategists and product development teams are using smartphone ethnography to regain their ability to look into the worlds of their consumers and ...The post How COVID-19 is Driving a Huge Surge in Smartphone Ethnography appeared first on 20|20 Research.